Craft beer is not like other markets. Consumers don't purchase beer the same way we do socks, a commodity largely detached from manufacturer and retailer.
Author: Paul
Austin Ford, Denton County Brewing Company
Brewers Series: Who Makes Your Beer?
Craft Beer Is Evolving. So Is Craft Retail
The many and various ways that craft beer is retailed and ultimately sold to the consumer evolves along with changing market forces and demands.
North Texas Beer Blog 